◀ The Market
ThePublic MarketF.W. TX
A cinematic launch proposal · Media Dept

One roof.
Three worlds, in motion.

Three distinct hospitality concepts, opening together under one historic roof. We'd introduce them as one coordinated cinematic campaign, each filmed to move the way it should. Step into any room to see how.

Select a concept
The Opportunity

Three openings, one launch.

Three very different experiences are opening under one of Fort Worth's oldest roofs. We'd launch them together, as one campaign. Each concept keeps its own identity, and all of them point back to the Public Market. Everything we shoot is built to work on your website, in your feed, and through the launch.

Flagship

Madrone

The full treatment. Brand film, hero loop, and the plated dishes, shot as carefully as they're made.

After Dark

Bar Willow

The moodier one. Low light and brass, nightlife shot like a film.

Daytime

Public Market Cafe

The warm one. Morning light, fresh pastry, and a room that fills up as the day starts.

The Strategy

Built for the launch. Made to last.

A restaurant's first impression happens long before the first reservation. The Public Market is introducing three distinct experiences to Fort Worth, and each one needs to establish its identity, build anticipation, and give guests a reason to visit. Rather than one launch video, we'd build a coordinated library of cinematic content, working across every guest touchpoint and still earning its keep long after opening.

Discover

Social Reels & launch content

Introduce each concept, capture attention, and build anticipation.

Explore

Brand films & website experiences

Convey the atmosphere, culinary point of view, and personality of each restaurant.

Reserve

Menu highlights & experience-led content

Help guests picture the experience and take the next step toward visiting.

For Fort Worth Public Market

The Cinematic Brand Launch

One coordinated cinematic launch campaign across all three concepts, built around film and creative direction. Photography can be arranged alongside it.

The Launch

Cinematic Brand Launch

A full visual launch for each concept.

  • A cinematic brand film
  • A 15-second website hero loop
  • A launch set of vertical Reels
  • Optional photography, shot alongside the film (food, space, portraits)
  • Pinned menu-highlight carousels
  • Delivered ready for grid, Reels, and Stories
The Public Market Film

The story that connects all three concepts.

One historic building. Three experiences. A new destination for Fort Worth.

Beyond the individual restaurant films, one cinematic introduction to the Public Market itself: the architecture, the restoration, and the transformation that ties Madrone, Bar Willow, and Public Market Cafe together.

Optional · Ongoing

The Content Engine

Keep the feed alive after launch.

  • Fresh Reels each month
  • Seasonal photography
  • Rotating menu-highlight carousels
  • A consistent look, month to month
Final deliverables, production schedule, and investment will be developed in collaboration with the Public Market marketing team.
Built per concept · or as one launch across the whole building
Let's build it. hello@mediadept.co Scope and investment to be finalized together.
Prepared for Fort Worth Public Market Media Dept · Creative proposal